• Email Marketing – Should You Be Doing It?

    What are the advantages of email marketing? Well for a start its a quick and cheap way of reaching out to thousands of customers instantly. In a relatively short space of time it as revolutionised marketing. But as with everything, there are some people out there who want to spoil it for everyone—the spammers. Spammers […]

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  • Websites That Convert – What’s Their Secret?

      How is your website doing? Does it get a lot of traffic? If so, is that reflected in your conversion rate? What I’m asking is, if your site gets thousands of hits a week is that converting into sales? As a copywriter I come across lots of websites. Some look good, have a decent […]

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  • What Pages Should My Website Have? Part 2

      In my last post we looked at the Home Page and About Us page. Now it’s the turn of the Products/Service page and FAQs. Products and services 1. A company selling products Quite often when you look at a website, the product pages are full of images showing you what you can buy with […]

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  • What Pages Should My Website Have? Part 1

      When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and services you offer are going to be very individual. But one thing that is fairly standard is the important basic range of website pages. Every page will have […]

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  • Copywriting Isn’t Fiction – Fact

    Many people believe that writing is just writing. It doesn’t matter what it’s for, it is basically the same animal. It can range from fiction, sales writing, promotional writing, poetry… But if you treat every form the same you’ll come unstuck. Your writing style must be adjusted according to its format and desired effect. For […]

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  • Social Media – It’s a Hold Up

    Social media marketing is something that every business should be doing no matter what its size. It is a way to promote your business online to an unlimited market place. Social media isn’t just about PR, it can also be used to montior your brand, what people are saying abou you and your customer service. […]

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  • Copywriting to Enhance Your Website

    You’ve heard the saying “don’t judge a book by its cover”, well I hate to say it but people do. Not only that, but they’ll also judge you and your company by your written content whether in emails, on your website, blog, articles or brochures. Going back to your school days, wasn’t it always the […]

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  • Urgh! Keyword Density

    Before we get going I just want to make one thing clear – the term ‘keyword density’ should be confined to the rubbish bin. There, I’ve said it. It is often used by ‘SEO experts’ who claim to understand the ins and outs of Google’s algorithms – well if that were true, they’d know that […]

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  • How to Create a Successful Direct Mail Letter

    Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer will also have a big impact on your success rate but the characteristics I will be talking about are those that make the letter powerful, engaging – a […]

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  • How To Direct Mail

        Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much alive and well. If you dabble in direct mail and want your campaigns to […]

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