• Why DIY Copywriting Doesn’t Always Work

      copywriting   Everyone is feeling the pinch right now, but there are some things that really shouldn’t be cut back on – especially if you are running a business. In particular, I’m thinking about copywriting. You are in business to sell, right? And the most powerful tool in your sales armoury is marketing. Marketing […]

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  • Copywriting That Benefits You

    What do the Spice Girls and copywriting have on common? Not an awful lot other than the girls know how to: “Tell ‘em what they want, what they really, really want.” Where as most of the sales writing produced doesn’t. If you’ve tried to save money and produce your own marketing copy I can guess […]

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  • Copywriting Tips to Make People Buy

    Let’s get one thing straight from the start – a copywriter writes to sell. Pure and simple. Of course, their sale writing also has to be interesting enough to make someone want to read it in the first place. That’s all well and good, but how can you ensure your reader will actually buy your […]

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  • The How and Why of SEO Copywriting

      SEO copywriting is a copywriting niche that continues to grow in importance. As the number of internet users continues to grow and with the recent increase in local search, more and more companies are relying on it for a higher percentage of sales.  Why? The number of searches done on the Internet is in […]

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  • Make Your Copywriting Persuasive

    As a business owner, you know people aren’t going to buy from you just because you tell them how marvellous your product is. If they did there would be no need for freelance copywriters like myself (a very bad thing) even though it would make your life easier. To get someone to come to that […]

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  • Why Press Releases Are Important

    Probably one of the most effect, and yet the most under used forms of marketing tools available to businesses ins the press release. Over the past 12 months, how many press releases have you made on behalf of your company? 20…15…..10…..3….? None? When’s the right time to issue a press release? At one time or […]

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  • “You talking to me?”

    What is the one marketing mistake I see companies making time and time again? It’s all over their website, brochures, leaflets, email marketing – in fact every piece of marketing spiel they produce. Give up? They talk about themselves. Who’s doing the buying? I know you think the world of your company and its products […]

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  • Do You Know What Your USP is?

    What is unique about your company? What is it that sets you apart from the competition? In other words what is your Unique Selling Point? Before you attempt to write any marketing materials, you must identify your USP. It can be anything, such as: Guaranteed next day delivery worldwide Your product guarantees a boost in […]

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  • Make Your Copy Stand Out

      If you think of a piece of copy, the main elements that you’ll immediately think of are the headline, body copy and call to action. These are all very important aspects of any piece of copywriting, but they aren’t the be all and end all. There are other elements that a freelance copywriter can […]

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  • 8 Ways to Boost Your Press Releases

    The press release is one of the most underused forms of marketing out there. And yet they are one of the most effective forms of marketing. Many companies don’t use them because they don’t think they have anything newsworthy to talk about. But what about that new website, the new product being launched, the new […]

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