• Use Copywriting to Boost Your Sales

    If you’re not a copywriter but want to write some sales copy, where do you start? Well, the best place is with your reader. Your reader will be doing the buying so make sure their needs are placed before your own. That means forget great swathes of writing about how great your company is – […]

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  • Make it Better with Copywriting

    Since setting out in the world of copywriting, there are two questions I am constantly asked: 1. What does a copywriter do? 2. How do you write? The first is simple to answer. Copywriting is sales writing. It is my job to look at a business, learn about its products, services, people and ethos and […]

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  • What is Freelance Copywriting?

    The video above gives you an idea of what a freelance copywriter can do for your business. Everywhere you look, someone is trying to market something to you. In newspapers, via email, newsletters, in banner adverts, flyers etc., sales messages are everywhere. Copywriting is all about getting a creative message in front of your customers. […]

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  • Email Marketing : Why Isn’t It Working?

    Help! I have just started an email campaign and it’s not bringing in the results I want. What’s gone wrong? Why isn’t it working? Sound familiar? Email marketing is an art that has several elements that work together. Miss one of those out, and you could be heading for disaster. If your email marketing campaign […]

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  • How to: Direct Response Copywriting

    Whether you are talking direct mail campaigns or direct response adverts – this is one form of copywriting that is set to stay. Many people think that direct response copywriting doesn’t work, but if it doesn’t, why do so many companies continue to use it? The key to ensuring your direct response campaign works, is […]

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  • Copywriting Secrets

    Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I bet if you were to study the […]

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  • Keep Your Copywriting Fresh

    Creating copy for your marketing materials can take time. Getting your message just right takes thought, skill and a lot of practice. You marketing materials have to sell for your company without being able to speak. Their copy has to engage the reader instantly but without eye contact. That’s quite a tall order. But your […]

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  • Copywriting Dilemma – Who is Your Reader?

    Wouldn’t your life be much simpler if you knew exactly who you were writing for? You’d know their likes and dislikes and could tailor your sales message to be directly relevant to them. But life’s not meant to be that simple. Do you remember the Tom Hanks film Forest Gump? There was a great scene […]

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  • Write to Sell

    Isn’t that a wonderful sight? An out-stretched hand waving a credit card in your direction. Wouldn’t it be amazing if your copywriting (sales writing) made everyone do that? Products would simply fly off your shelves. People are more likely to buy from you if they trust you. Therefore your sales writing has to build a […]

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  • B2B and B2C Copywriting

    Is there a difference between when writing to a business audience and writing to a (personal) customer audience? That is a question that frequently causes arguments amongst freelance copywriters – or at least heated discussions. Before I begin, this is my own opinion on this particular conundrum, and one that has stood me in good […]

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