• Your Marketing Strategy Is Nothing Without Content

    You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies with many of my clients. Together, we create a plan of action outlining the areas that the content needs to touch on. Then, I create […]

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  • Take Responsibility For Your Marketing Strategy

    If you’re lucky enough to have enough of a budget to secure professional help for your marketing, it doesn’t mean you can pass the buck when things go wrong. Of course, I’m not referring to those of you that employ a marketing agency to run that side of things for you. This post is aimed […]

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  • Your Emails Are Offending Potential Customers

    When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because a vast number of companies are still sending emails to recipients who have not opted in to receive their messages. Therefore […]

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  • Joining The Dots Marketing

    Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content; some dabble in social media, a few play around with video marketing and one […]

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  • This Is What Your Online Shopper Really Want

    Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s by Yieldify who asked over 1000 online shoppers what they want. Some highlights include: Nearly two-thirds of consumers expect brands to have up-to-date information about their shopping preferences […]

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  • Move Over E-Commerce, It’s Time For C-Commerce

        No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been used to. Now they want the all singing all dancing smooth experience that places the customer right in the heart of everything. Let me explain. […]

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  • Why Your Marketing Should Be About The Why And Not The What

      The vast majority of business write website copy that focuses on what they do. They believe that’s what people want to know. After all, when someone lands on a website, they want to know they’re in the right place, so it makes sense to kick things off with: “We are the market leaders in […]

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  • How To Make Your Marketing Stand Out When You Don’t Have An Obvious USP

      You are advised continuously to promote your USP in all your marketing materials to make you stand out. OK, that makes sense. But what happens when you don’t have an obvious USP? Plus, what if you work in a less-than-glamorous industry (aka one that’s as boring as hell) in which you and your competitors […]

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  • How to Stop People Saying No

    (How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to be told what’s right for them, the vast majority put up a brick wall faster than Donald Trump when they get […]

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  • Why I Keep Asking Why? The Tale of the Annoying Copywriter

      Being a copywriter is a lot like being an annoying child. I have a favourite word – why? I ask it a lot, mainly when speaking with my clients. Why do they do what they do? Why did they make it that way? Why do their customers buy from them? Why does it make […]

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