• Google Local – The Latest News in Google’s Local Ranking Factors

      Google local is a great way to get your business noticed, so it’s important you’re kept up to date with the latest news from the search giant. A recent update to the “Improve your local ranking on Google” page provides new information under the local ranking factor categories of relevance, distance and prominence. Making […]

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  • The Absolute Truth About SEO Copywriting

      There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]

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  • Move Over eCommerce, it’s Time to Make Way for Social Commerce

      eCommerce has been part of your business model for quite some time now. Over the years it has changed from a rather crude and clunky online sales experience, to an all singing all dancing smooth experience that places the customer right in the heart of everything. Although still incredibly important, eCommerce is changing – […]

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  • The Death of the High Street Store – Infographic

      Online sales are booming. Gone are the days when you would have to traipse round town, going in and our of every shop, trying to find that illusive thingamabob you’ve been looking for. No longer do you have to drive from retail part to retail park trying to find the best deal on your […]

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  • What Should Your SEO Be Doing?

        Unless you’re living search engine optimisation night and day you probably can’t answer that question in any depth. The worrying thing is that a lot of “SEO experts” don’t seem to want (or be able to) answer it either. That makes is a tad difficult for you to sift out the good from […]

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  • What Makes a Website Successful?

      Yes, being a copywriter I’m slightly biased on this one and, if pushed, would have to say it’s the copy on your website, but that’s not what this post is about. That’s right, I’m not going to talk about copywriting. The one thing that makes a website successful is the one thing that’s constantly […]

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  • How Ecommerce Sites Can Sell More

    Trust is one of the key elements of any sales process. High Street store owners enjoy the advantages of being able to display their wares for their customers to browse and face-to-face contact to persuade and allay fears. But what about the online retailer? They only have their ecommerce website, a few pictures and some […]

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  • Marketing and Advertising – Just How Different Are They?

    This post first appeared on our sister blog, Freelance Copywriter’s Blog – but we wanted to share it with you too. If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful. If you cast your mind back to the bad old […]

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  • Your URL is Important – Here’s Why

    Did you put much thought into choosing your website’s URL? Is there any point in thinking too hard about it, or will any old thing do? Well, the idea behind your URL is to describe what a website or page contains. This helps both the reader and the search engines to work if it is […]

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  • Copywriting That Makes People Buy

    This post first appeared on or other blog, www.freelancecopywritersblog.com, but we wanted to share it with you here too. Copywriting Motivators What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something. First off, you’ll have a need (whether you’re conscience […]

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