• How To Improve Your Conversion Rate

      First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal. Everyone’s conversion goal will be different. It could be: Newsletter sign-ups Brochure downloads Sign-ups for a free trial Email enquiries Phone […]

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  • Writing Press Releases With Clout

    Press releases are a valuable marketing tool for any business. So how come so few businesses use them? They are fairly easy to write, you can even publish them online so avoiding the impenetrable newspaper editor. Yet many companies turn their backs on them in favour of other forms of marketing. Whether you write them […]

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  • Social Media–Connect, Don’t Spam

    Everyone uses social media these days – or at least it seems like it. As a copywriter I use it a lot. Whether it’s tweeting for help (usually IT related problems), offering advice, promoting my blog posts, or just general chit-chat, I love using it as a way of connecting with other people. Did you […]

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  • Don’t Be An SEO Black Hat

      Are you being tempted by the dark side? Are you looking for great results without the hard work? If you are, you are heading for a very big fall because the grass most certainly isn’t greener on the dark side. As an online marketer, search engine optimisation is vital for your survival. But the […]

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  • Social Media–The Internet’s Marmite

      Most people will either love social media or hate it – with the odd few thrown in who simply don’t ‘get it’. But the problem is for those who hate or don’t ‘get it’, social media is here to stay and it will continue to grow. We’ve already seen Google join the party with […]

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  • The Value of Internet Marketing

      Internet marketing is vitally important for your business. Not convinced? OK, utilising activities such as article marketing, social media, blogging and other content creation will have a dramatic effect on your business’ online visibility and exposure. Just in case you are still sitting there shaking your head, take a look at a few facts […]

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  • Managing Your Social Media Exposure

      In the good old days customers would communicate with you via letter, phone or in person. Today things are very different. Now they can send you a tweet, post a comment on your blog or leave you a message on Facebook. In the past if someone was unhappy with your service the ‘bad press’ […]

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  • Driving Traffic

      If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various […]

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  • Becoming a Better Blogger

      You’ve heard it time and time again that blogging will help your business’s online exposure. You’ve probably got your blog set up ready to go but there’s a question lurking in the back of your mind… How do I start blogging? If you’ve got this far you’ve probably already answered the question “why do […]

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  • Website Copywriting–Being Effective

      Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as it sounds and there are a number of factors that you […]

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