• How To Keep Your Readers’ Attention

        Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend hours producing content that is designed to promote you and your business and build links. To target your audience you would […]

    Read more

  • Read All About Us

      As a website copywriter, I have been know to harp on about your website copy should address the needs of your reader. What do I mean? Basically, your content must focus on the benefits of your product/service to the reader rather than focusing on your company and its accomplishments. That may sound easy but […]

    Read more

  • How to Blog Eternal

      Are you a serial blogger? You know, the type of person who churns out a post, forgets about it and then churns out the next. The content you produce for your blog is very valuable so you must make the most of it. Unlike other forms of communication, a blog post won’t disappear or […]

    Read more

  • Does My Business Need a Website?

      Despite living in a virtual age there are still many businesses out there resisting the urge to have a website. Some of the common arguments about not buying into virtual real estate are: It wouldn’t suit our customer base We get enough customers without having an expensive website I don’t understand all that computer […]

    Read more