• The Perfect Press Release Template

    Press releases are still relevant to your marketing. All too often, they are used as marketing tools rather than a news outlet. Below is a template I have created to guide you through your press release creation. When adding your content always think NEWS, never marketing. It’s not a sales vessel; it’s a tool to […]

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  • Are Press Releases Still Relevant?

      Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time writing press releases? IMHO, I don’t think so provided you are using them to announce a real news […]

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  • Creating Powerful Press Releases [Infographic]

    How good are you at telling the world about your achievements? Press releases seem to be dying. Few companies use them to their full potential. Regardless of whether you want to use them on line or off, they can generate a huge amount of interest in your company and don’t have to cost the earth […]

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  • How to Create a Press Release That Gets Noticed

    Once upon a time, after writing your press release, you’d send it out to a few local newspapers or magazines. The fate of it was then entirely in their hands. Today, you can send your press release out to numerous online services, re-post it on news websites, add it to your blog or use it […]

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  • Writing Press Releases With Clout

    Press releases are a valuable marketing tool for any business. So how come so few businesses use them? They are fairly easy to write, you can even publish them online so avoiding the impenetrable newspaper editor. Yet many companies turn their backs on them in favour of other forms of marketing. Whether you write them […]

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  • Effective Press Releases

    What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s not paid for, your press release has to be top notch […]

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  • Keywords and Press Releases

      Most people see press releases as off line marketing tools. But that doesn’t mean you should lose sight of the fact that they can also be published on online press release websites. The main advantage of that is that where printed press releases appear for just one day and then become someone’s chip wrappings […]

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  • Use Press Releases For Free Publicity

      The humble press release is one of the most effective ways of promoting your business online. Being online it will hang around in cyberspace for a long time. So if you’ve written it including your keywords it could potentially send targeted traffic to your website for eternity – or at least for as long […]

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  • Why Press Releases Are Important

    Probably one of the most effect, and yet the most under used forms of marketing tools available to businesses ins the press release. Over the past 12 months, how many press releases have you made on behalf of your company? 20…15…..10…..3….? None? When’s the right time to issue a press release? At one time or […]

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  • 8 Ways to Boost Your Press Releases

    The press release is one of the most underused forms of marketing out there. And yet they are one of the most effective forms of marketing. Many companies don’t use them because they don’t think they have anything newsworthy to talk about. But what about that new website, the new product being launched, the new […]

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