• Proofreading – How To Do It Well

      It’s been a while since I touched on the subject of proofreading, so here’s an article from the archives giving a foolproof guide to one of the most critical aspects of copywriting.   A Fool Proof Guide to Proofreading Before I launch into this subject, I want to say two things: you are human; […]

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  • Great Spelling Fails – “iHop-gate”

    I’ve written several posts about the importance of proofreading and why you should pay attention to your spelling (the link takes you to a selection of articles on the subject), but a recent trip to Florida made me smile. To paraphrase Alexander Pope “to err is human”. No matter who you are, how well educated or […]

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  • The Cost of NOT Proofreading

    This post first appeared on my other blog, freelancecopywritersblog.com, but I also wanted to share it with you here. It’s amazing where inspiration can strike for blog posts. This one came about after a visit to the opticians. I dread going mainly because I have a tendency to faint but on this occasion not only […]

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  • Why You Should Always Review Your Writing

      Have you ever written something, thought it was the best thing since sliced bread but then, when you’ve gone back to it after a few months or even years later, cringed at how awful it was? I have. I used to write a lot as a child and had a little notebook I’d write […]

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