• Your Sales Letter – Where Do You Start?

    As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be quite complex to write. But the work begins long before you actually put pen to paper or finger to keyboard. In fact this is true for just about […]

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  • The Copywriter’s Magic Words

    Welcome to the copywriter’s laboratory. This is where perfectly chosen words are put together in a magical formula that will have your readers spellbound and ready to buy. In just a few moments I will show you a few of the words that I as a copywriter use to persuade my readers to buy my […]

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  • Planning Your Sales Letter

    Being a copywriter my work has to inspire, entertain and inform my readers. It has to help them make the right buying decision, which, of course, means coming to the conclusion that that product or service I happen to be writing aboutis the one they want. But there is a saying coined by yours truly […]

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