• How to easily optimise your website in 8 steps

      In this article, I’ll walk you through how to optimise your website. I am a copywriter, not a coder; therefore, I can’t help you with how your site is built for optimisation – I’ll leave that to your web guru. One of the most important things to remember is that optimising your website copy […]

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  • SEO Best Practice:How to Boost Your Website’s Google Ranking

    SEO best practice   SEO isn’t just about keywords. It involves several disciplines that work together. So, if you want your SEO strategy to be effective, you must tick all the boxes. There are several SEO ranking factors, but for the purpose of this blog, we’ll look at nine areas that create the essential groundwork […]

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  • Can SEO Be Influenced By Social Media?

    SEO Social media   First things first. Social media is NOT an element of SEO (search engine optimisation) ranking. But, having said that, it does have a link to SEO through social signals (we’ll talk about those later). However, if you ask Google, it will tell you that social media isn’t a ranking factor. But […]

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  • META Description and Why You Should Bother with It

    META description The META description exists to describe your page. It’s the bit that comes up underneath the URL in the search results. You only get a maximum of 160 characters, so it’s essential to make sure you advertise your web page (whether it be a page on your website or a blog) to content […]

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  • Meta Descriptions, Are They Still Important?

    meta descriptions Is there any point in adding a meta description to your web pages and blogs? After all, Google ignores and rewrites meta descriptions over 70% of the time for pages on the first page of the search results. The simple answer is yes. The meta description tag draws the reader in from the […]

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  • 11 Google Ranking Factors You Should Know About

      With so much conflicting information on the internet, how can you be sure you get the real deal when it comes to Google’s ranking factors? The simple answer is to find a genuine expert who knows his onions. In my case, I turn to Search Engine Journal for the low down on what’s what […]

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  • What SEO Copywriting Is Not

      Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post: The Absolute Truth About SEO Copywriting. All I want to do here is create a short post that […]

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  • What SEO Keywords Should I Use?

      Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a murky pool of uncertainty. There are some businesses where it’s obvious what they should be targeting (i.e. because it’s the product […]

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  • 16 SEO Myths You Should Ignore Completely

      It’s not very often I accept guest contributions for this blog, but something about this infographic outlining SEO myths that should be ignored caught my eye. SEO is something that’s always talked about (often the advice is incorrect). It’s not dead; it’s not a one-off activity and, although I hate to say it, even my […]

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  • SEO Copywriting is NOT Bad Copy

      Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who has no idea what they are doing. It’s entirely their fault; they foolishly believe the BS that’s still floating around on […]

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