search engine optimisation

Archives

• The SEO Mistakes You’re Probably Making

    SEO (search engine optimisation) isn’t an optional exercise if you market your business online. That means it’s something you have to get to grips with and make time for in your hectic schedule. It doesn’t help that it’s a constantly changing animal with new rules and algorithms being applied all the time. As a […]

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• RankBrain – What it is, what it does and what you need to do

    What is it? If you’ve been keeping up with the latest search and Google news, you would have already heard about RankBrain. If you’re unsure what it is, it is Google’s latest ‘toy’ – a machine-learning artificial intelligence system to help the search giant sort through its search results. This video from Bloomberg explains […]

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• 4 Ways to Rock at On-site SEO

    SEO? What’s the point? I’ll always rank below those huge companies with bottomless marketing budgets. Yes, that’s true, but they are there because they’ve paid to be there. You can still be up there with them by playing by the SEO rules and mastering the organic search results. Let’s face it, I’m a consumer […]

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• Copywriting – How to be Natural and Authentic

    This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]

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• The Absolute Truth About SEO Copywriting

    There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]

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• How to Write Value-orientated Content

    Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]

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• Link Building in 2016

    I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has links to/from authority sites. The only thing that’s changed is Google’s crack down on […]

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• Why Small Businesses Are Getting Their SEO Wrong

      Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will find you… Err, no – if that’s what you think you’re in trouble. And no, SEO isn’t particularly time consuming, ridiculously complicated or impossibly hard. If you get […]

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• Looking at SEO From Google’s Perspective

    For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report focuses on user experience, content, social signals, backlinks and technical aspects. Here’s a quick round up to give you an insight […]

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• 2015 Ranking Factors Survey

  Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to bring you these infographics from Moz. Every couple of years, Moz asks the brightest […]

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