• 5 Simple SEO Tips Overlooked by Bloggers

      You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results. You already know about the basic SEO stuff to do with on-page factors and link building, but there are a myriad other factors that get overlooked. […]

    Read more

  • Rand Fishkin Reveals Why Your Links Aren’t Boosting Your Rankings

    As a copywriter I’m not an SEO expert, but have a rough working knowledge of how to go about it to help my site rank well. The world of search engine optimisation is constantly changing and keeping pace with it can be a real challenge for people like me. That’s why I regularly trawl the […]

    Read more

  • What Should Your SEO Be Doing?

        Unless you’re living search engine optimisation night and day you probably can’t answer that question in any depth. The worrying thing is that a lot of “SEO experts” don’t seem to want (or be able to) answer it either. That makes is a tad difficult for you to sift out the good from […]

    Read more

  • The Power of Joined Up Marketing

    Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results you want from your marketing activities. Content marketing is a must because. Social media widens your reach. SEO (search engine optimisation) […]

    Read more

  • Content Marketing Will Be The Death of SEO

    This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe that, but I’m not falling for it. You have a limited marketing budget. On the one hand you have the content marketing camp telling you the smart money […]

    Read more

  • What’s the Future of SEO?

    Google has been throwing all manner of birds and animals at us recently in an attempt to improve user search experience. Plus, unless you change your Google settings, many of you are seeing local search results rather than county-wide ones. Some may say that’s a good thing, but what about for all those small businesses […]

    Read more

  • How to Find What You’re Looking For on Google

    Seem like an odd blog topic to you? Surely it’s simple to find what you need on Google: you just type in your search term, click and hey presto. But have you noticed that the results aren’t always what you were expecting? If you are wanting to do a national search for a supplier or […]

    Read more

  • Why Bradley Wiggins Would Make a Good SEO

    Short and sweet one today. I love cycling. Not only is it a great form of exercise, it’s sociable and a great way to clear your head. Us Brits are pretty good at it too – Wiggins, Cavendish, Froome, Hoy, Trott… But what does SEO have to do with cycling? Quite a lot. Last August […]

    Read more

  • Old Hat SEO Techniques That Should Be Banished

    Search engine optimisation is constantly changing as Google strives to create the best search experience possible, but that also means the strategies you use to build and maintain your rankings have to constantly change too. As a rule, internet marketers fall into one of two categories: Those who stick to the same old techniques because […]

    Read more

  • Questions You Should Ask Before Hiring an SEO Agency

    This post originally appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you here. You already know that search engine optimisation is one of the best and most effective long-term marketing strategies for any business that markets itself online. But you also know that one wrong move and […]

    Read more