• Is SEO Copywriting Dead?

    A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on track. After a long meeting and a lot of research, I created the web […]

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  • The Importance of Link Building

    Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority – the more relevant links it has, the higher its authority is deemed to be and so the higher it will rank. Therefore every external link pointing your way acts as a […]

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  • Don’t Ever Mention Keyword Density

    The term ‘keyword density’ shouldn’t even be part of your vocabulary. Harking back to the bad old days of search engine optimisation, it was believe that to rank highly for your chosen terms you had to repeat them as many times as possible. Surprise, surprise that just let to website upon website of incoherent ramblings […]

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  • The Simple Answer to Search Engine Optimisation

    SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex, take a lot of time and investment, but because of the unsolicited emails that most companies are bombarded with each day. Every company claims to […]

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  • Effective Anchor Text

    One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many people, that just involves using their keywords as their anchor text. […]

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  • Why Off Screen SEO is Important

    Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a lot more that also has to happen ‘behind the scenes’. What is off screen SEO? There are 3 main elements that […]

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  • Google – Keeping up With the News

    Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its […]

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  • Creating Better Page Titles

    Search engine optimisation isn’t a great mystery. Yes, it will help you get found in the search results, but when it comes to copy on your website, the most important thing to remember is to write for your reader and not the search engines.Blogging is a great way to promote yourself and your business, but […]

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  • How to Become a Blogger

    Blogging is a great way to get your name ‘out there’ and share your knowledge with the world. Plus, it’s a great tool to have as part of your search engine optimisation strategy because it will help you build back links to your website. But you already know that because you’ve already set up your […]

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  • How to Link Build Well

    When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine […]

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