• Why Traffic Isn’t the Be All and End All of Your SEO Strategy

      Websites and SEO (search engine optimisation) go hand in hand. Your design, navigation, coding, and content all combine (or should combine) to deliver a robust SEO strategy that attracts visitors to your website through search marketing. The problem is if that’s all you’re looking at (i.e. the number of visitors coming to your site) […]

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  • How Do You Know if You’re Doing SEO Copywriting Right?

      Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because someone who doesn’t know better has written it. SEO copywriting can be great content, so how do you know if you’re doing it right? The simple answer is this. Do you work from an SEO […]

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  • Off-page SEO Isn’t Just Link Building

      In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]

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  • SEO Success Factors – Infographic

      For every online marketer, SEO (search engine optimisation) is a necessary evil. Why evil? Mainly because people see it as a mystical and complex monster that only a few understand. The real fact is that SEO isn’t that hard to master, at least not the on-page stuff. If you’re not a coder, you’ll need […]

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  • What The Hell Is a Keyword Anyway?

      Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope they will make Google propel the site to the top of the rankings. By the way, that doesn’t work. Although they have taken a bit […]

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  • What Comes First? Website Design, SEO, or Content?

      You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You know you need an expert to help you with your SEO strategy. You also know you need a professional to create mind-blowingly excellent content. But, which one do […]

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  • 17 Ways a Copywriter Will Help Your Business

      It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the kind of specialist knowledge that your own people can’t provide. Working on a freelance basis, their experience is incredibly wide and varied meaning they can bring a unique […]

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  • 4 Ways to Rock at On-site SEO

      SEO? What’s the point? I’ll always rank below those huge companies with bottomless marketing budgets. Yes, that’s true, but they are there because they’ve paid to be there. You can still be up there with them by playing by the SEO rules and mastering the organic search results. Let’s face it, I’m a consumer […]

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  • The Absolute Truth About SEO Copywriting

      There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]

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  • Why Small Businesses Are Getting Their SEO Wrong

        Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will find you… Err, no – if that’s what you think you’re in trouble. And no, SEO isn’t particularly time consuming, ridiculously complicated or impossibly hard. If you get […]

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