• SEO Copywriting–Does Word Count Matter?

      As an SEO copywriter I hate word count. It’s counterproductive and here’s why. Over the years I have worked on many SEO copywriting projects – some direct with businesses others for SEO web designers and companies. Most clients realise I know quite a lot about SEO copywriting and in particular how it works. Many […]

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  • Using Local SEO Copy on Your Website

      If you are a business owner looking to get into online marketing and, in particular, search engine optimisation, don’t forget to think local. More and more people are searching for local companies through the search engines so it’s never been more important to ensure you have a strong local SEO presence on the web. […]

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  • SEO Copywriting is a Long Game

      Remember Wimbledon last year and that epic match between Mahut and Isner? It lasted an incredible 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! You’re probably wondering what Wimbledon, and that match in particular, has to do with SEO copywriting. Well hang in there and I’ll […]

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  • How to Reduce Your Bounce Rate

    Online marketers are obsessed about search engine optimisation. There’s nothing wrong with that, after all they wouldn’t get anywhere without keywords, backlinks and a decent website structure. But by spending every waking hour worrying about them you could be missing the bigger picture. Google analytics is vital if you want to know what’s going on […]

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  • Be Visible Online

      Every business that uses the internet wants to get found. So how do you do it? Search engine optimisation is obviously a big part of online visibility one aspect of which is building back links.   What’s a back link? The best way to get people to find your website is to have loads […]

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  • Copywriting–Quantity or Quality?

      If you are an avid reader of marketing blogs you’re bound to have come across the old saying ‘content is king’. Internet marketers across the globe have been telling us that if you want more organic traffic to our websites we need to generate more content—but not any old content, targeted content containing relevant […]

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  • What is Keyword Research?

      As an online marketer, it is vital you get your head around the various concepts of search engine optimisation. This is the most effective, long term solution to achieving great Google rankings. It’s also probably one of the most cost effective. But many companies are still opting for PPC campaigns instead. Although they can […]

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  • SEO Copywriting–It’s All About Your Reader

      On the one hand you have your reader, on the other the search engine spiders. So who do you concentrate on? All too often, the copy on most websites seems to place the importance on the spiders—big mistake. Their copy is crammed with their keywords because the businesses are fixated on getting to the […]

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  • Boost Your Traffic Through Blogging

      How’s your website doing? Are you getting loads of traffic or is it floundering? If people aren’t finding your website it might as well not exist. Of course the best way to get found is through the search engines. But even if your site has been structured well and it contains good SEO copywriting, […]

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  • Woeful Websites

    Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should for one reason only – to sell. […]

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