• How to Avoid SEO Penalties

      Search engine optimisation is helping businesses, of all sizes, reach a wider online audience. If it is done well they can slash their marketing budgets because the need for ‘paid’ advertising can be greatly reduced. But because SEO takes time, many are still inclined to try to cut corners. Be warned, SEO shortcuts can, […]

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  • SEO Copywriting–A Simple Guide

      Many people would have you believe that SEO copywriting is a mystical art that you can only do after many years of training high on a remote Tibetan mountain top. It’s not—but that’s not to say it is easy. It does take time to get to grips with because you have to learn how […]

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  • What Pages Should My Website Have? Part 2

      In my last post we looked at the Home Page and About Us page. Now it’s the turn of the Products/Service page and FAQs. Products and services 1. A company selling products Quite often when you look at a website, the product pages are full of images showing you what you can buy with […]

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  • What Pages Should My Website Have? Part 1

      When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and services you offer are going to be very individual. But one thing that is fairly standard is the important basic range of website pages. Every page will have […]

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  • Urgh! Keyword Density

    Before we get going I just want to make one thing clear – the term ‘keyword density’ should be confined to the rubbish bin. There, I’ve said it. It is often used by ‘SEO experts’ who claim to understand the ins and outs of Google’s algorithms – well if that were true, they’d know that […]

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  • Website Copywriting 101

      As a website copywriter I know how difficult it can be to create text that is appealing, interesting and that converts readers into customers. So if you insist on going it alone and writing your own web copy, I can sympathise with you. But sadly, when companies do write their own copy they start […]

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  • The Reason Why People Blog

    Does it seem like everyone else is blogging except for you? There’s an exclusive club out there and you’re not part of it. So what is blogging all about anyway and why are so many people doing it? What on earth do they have to write about? What on earth would you write about? Does […]

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  • Why Me and Website Copy Doesn’t Mix

    Before you all start scrolling down to add a comment telling me the title of this post is grammatically incorrect – I know, it’s meant to be. I want to talk about a common mistake in website copywriting, but first a short illustration. It is the school summer holidays so I am trying to juggle […]

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  • How a Copywriter Will Save You Time

    Time is the most precious commodity in society. It’s the one thing we all wished we had more of. So what if told you there was a way that I could provide you with more of it? How great would that be? Well, if you read on, you’ll discover how that is possible. Picture this […]

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  • Make Your Copywriting Persuasive

    Does your marketing pack a punch? If not, it’s not working. The effectiveness of your marketing strategy and materials depends on your persuasive copy. Pretend for a moment you have a high street store. You use your shop window display to draw customers in. Once inside your highly trained army of professional sales guys are […]

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