• Can SEO Be Influenced By Social Media?

    SEO Social media   First things first. Social media is NOT an element of SEO (search engine optimisation) ranking. But, having said that, it does have a link to SEO through social signals (we’ll talk about those later). However, if you ask Google, it will tell you that social media isn’t a ranking factor. But […]

    Read more

  • How To Use Keywords In Your Social Media Profiles

        Keywords in your social media profiles – is that a thing? Yes, it is. Why? Well, let me ask you this – why do you use keywords in your website copy? The answer is simple, so you can be found in the search results for the service or product you offer. After all, […]

    Read more

  • Using Keywords in Your Social Media Profiles

      Really? Keywords in your social media profiles? But keywords are just for websites and stuff, aren’t they? Well, let me ask you this – why do you use keywords in your website copy? The answer is simple, so you can be found in the search results for the service or product you offer. After […]

    Read more

  • Off-page SEO Isn’t Just Link Building

      In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]

    Read more

  • You Suck at Social Media

      You jumped on the bandwagon. Your competitors dived into social media so you thought you’d better do the same. Without thinking you created a Facebook business page. Then you dabbled in Twitter, Instagram, and Google +. What did you do with them? You posted umpteen updates about your products, services and business. What happened? […]

    Read more

  • 32 Social Media Marketing Stats for 2017 [Infographic]

      I do love a good infographic, and this one is excellent. Created by the talented people over at Red Website Design, this one takes a look at a few facts and figures that will help you devise the perfect social media marketing campaign for your audience. Every business caters for a different audience, and […]

    Read more

  • Why Content, SEO and Social Media Are Stronger Together

      High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can cut back your spending on SEO and social media? No. Eh? In these uncertain times you’re going to be looking hard at your budgets to see where you can save a few […]

    Read more

  • How to Avoid Being the Social Pariah of Your Social Media Group

      Social media is full of chat groups and forums. Whether it’s Facebook, LinkedIn or some other business forum website, they can be a valuable source of support, advice and banter. They can also be a source of great frustration. Over the years I’ve been part of many such groups. They’ve all started off well […]

    Read more

  • Using Hashtags the Right Way in Your Marketing Strategy

      A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short trip was Nick Grimshaw (Grimmy) from Radio 1’s breakfast show. He was talking about one of his pet hates – the hashtag. I nodded silently as he ranted about how he was […]

    Read more

  • How to Create a Powerful Online Profile

      Being loud and proud is what online marketing is all about. It’s never been easier to reach out to your customers as it is today. With the millions of internet users out there, your products and services can now enjoy a global audience. But how do you make sure they hear your message? How […]

    Read more