• Social Media is About Connecting Not Selling

      I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting. Yes, it is possible to sell also, but not from the outset. If you try you’ll be banished to spamsville. Through the likes of Twitter, […]

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  • The Top Social Media Management Tools of 2015

      Social media management tools have been huge this year, but with so many to choose from, how can you be sure you get the one that’s right for you? After a bit of a surf, I came across an infographic by G2Crowd. They’ve analysed thousands of user reviews to work out which ones are […]

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  • There’s No Such Thing As Social Selling

      Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets banded about on the internet and before you know it, it’s wheedled its way into your vocabulary and you start using it, and worse still, […]

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  • What is Periscope and Do You Need It?

      According to Periscope’s website, it was inspired because they “…wanted to build the closest thing to teleportation.” In real terms, it is a way of exploring the real world through someone else’s eyes; it’s an app that allows you to share and watch live video broadcasts from your mobile phone. That’s pretty cool, but […]

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  • What To Do If You Want to Bomb on Social Media

    There are times when I think it would be a good idea to needed a license to use social media. Why? Simply because there are so many people on there that really don’t have a clue. Getting the etiquette right (this post focuses on Twitter) will have a huge impact on how you are regarded […]

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  • Don’t Outsource Your Social Media Activities

    What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If you get someone else to deal with your social media how can the comments be your thoughts and how can you […]

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  • Social Customer Services – Are You Making the Most of it?

    Last night I watched the Channel 4 documentary “The Complainers”. No one’s impressed when things go wrong, so some of the reactions of the people on the programme were understandable (although I do have an issue with the guy who was a professional complainer who’s sole aim was to get compensation from every company possible), […]

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  • The Power of Joined Up Marketing

    Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results you want from your marketing activities. Content marketing is a must because. Social media widens your reach. SEO (search engine optimisation) […]

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  • Why It’s Important To Monitor Your Social Media Channels

    It is a fact that not every business that uses social media monitors their accounts effectively. How can I be so sure about that? Because I’ve lost count of how many times I’ve put a comment on a Facebook page or sent a tweet and never heard anything back. Why ignore your customers (or potential […]

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  • Why You Need a Social Media Policy

    A social media policy is essential if you are a business that uses social media to reach out to its customers. Through the social networks you use, your customers can reach you instantly and everything they and you say on that platform happens in real time – once you’ve sent a tweet or written a […]

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