• Consumers and Social Media

    This blog first appeared on our sister blog Freelance Copywriter’s Blog. If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right people. As more and more people start to […]

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  • Marketing and Advertising – Just How Different Are They?

    This post first appeared on our sister blog, Freelance Copywriter’s Blog – but we wanted to share it with you too. If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful. If you cast your mind back to the bad old […]

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  • How to Measure Your Social Media Goals

    Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down to how they can assess their return on investment. And without a clear-cut answer, they tend to steer clear. So how can you measure your […]

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  • Is Social Media Right For You?

    YES. I could leave it there, but that wouldn’t really convince you to take the plunge if you’re still hovering around the fringes of the social media world. One of the main arguments is the time factor (we covered what to tweet in our last post). It’s yet another thing you have to squeeze into […]

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  • Using Twitter – What to Tweet?

    One of the main barriers that prevents businesses using Twitter is not knowing what to say. There is still a common misconception out there that makes people think that tweeters only ever talk about what they had for lunch. OK, sometimes they do, but on the whole tweeters use the social media platform as a […]

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  • How Social Media Can Land You in Trouble

    It’s a well known fact these days that employers use social media as a way of screening candidates. Your Facebook wall offers them a great insight into the type of person you really are, rather than the one you display in the interview. But that’s not the only way social media can land you in […]

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  • How Online Shopping is Becoming Social

    Have you noticed how social media has managed to become part of our every day lives? Because of many of us now own smart-phones we automatically sent tweets, update our Facebook statuses and log in on Foursquare wherever we go. In fact, it’s also beginning to have an impact on our shopping habits. We no […]

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  • How Google+ Helps Small Businesses

    Have you got to grips with Google+ yet? There are so many social media tools out there today, it’s hard to keep track of them all. Is it really necessary to use this one too? For many, Google+ is an enigma; it appears to be a hybrid of Twitter and Facebook, so how can you […]

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  • Is It Possible to Sell Through Social Media?

    Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through social media holds many businesses back. They are under the impression that it’s full of people talking about what they had for lunch or what they’re up to […]

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  • Advertising on Facebook

    The whole world is going Facebook crazy. Now with 1.01 billion active users its’ amazing anything gets done any more, especially when you read that 50% of active users log in every day. When do we find the time to fit in work? Although that might not be comforting reading for employers, it is for […]

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