• Using Keywords in Your Social Media Profiles

      Really? Keywords in your social media profiles? But keywords are just for websites and stuff, aren’t they? Well, let me ask you this – why do you use keywords in your website copy? The answer is simple, so you can be found in the search results for the service or product you offer. After […]

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  • Off-page SEO Isn’t Just Link Building

      In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]

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  • You Suck at Social Media

      You jumped on the bandwagon. Your competitors dived into social media so you thought you’d better do the same. Without thinking you created a Facebook business page. Then you dabbled in Twitter, Instagram, and Google +. What did you do with them? You posted umpteen updates about your products, services and business. What happened? […]

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  • How to Avoid Being the Social Pariah of Your Social Media Group

      Social media is full of chat groups and forums. Whether it’s Facebook, LinkedIn or some other business forum website, they can be a valuable source of support, advice and banter. They can also be a source of great frustration. Over the years I’ve been part of many such groups. They’ve all started off well […]

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  • Using Hashtags the Right Way in Your Marketing Strategy

      A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short trip was Nick Grimshaw (Grimmy) from Radio 1’s breakfast show. He was talking about one of his pet hates – the hashtag. I nodded silently as he ranted about how he was […]

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  • How to Create a Powerful Online Profile

      Being loud and proud is what online marketing is all about. It’s never been easier to reach out to your customers as it is today. With the millions of internet users out there, your products and services can now enjoy a global audience. But how do you make sure they hear your message? How […]

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  • Social Media is About Connecting Not Selling

      I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting. Yes, it is possible to sell also, but not from the outset. If you try you’ll be banished to spamsville. Through the likes of Twitter, […]

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  • There’s No Such Thing As Social Selling

      Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets banded about on the internet and before you know it, it’s wheedled its way into your vocabulary and you start using it, and worse still, […]

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  • What To Do If You Want to Bomb on Social Media

    There are times when I think it would be a good idea to needed a license to use social media. Why? Simply because there are so many people on there that really don’t have a clue. Getting the etiquette right (this post focuses on Twitter) will have a huge impact on how you are regarded […]

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  • The Power of Joined Up Marketing

    Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results you want from your marketing activities. Content marketing is a must because. Social media widens your reach. SEO (search engine optimisation) […]

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