• Why It’s Important To Monitor Your Social Media Channels

    It is a fact that not every business that uses social media monitors their accounts effectively. How can I be so sure about that? Because I’ve lost count of how many times I’ve put a comment on a Facebook page or sent a tweet and never heard anything back. Why ignore your customers (or potential […]

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  • Why You Need a Social Media Policy

    A social media policy is essential if you are a business that uses social media to reach out to its customers. Through the social networks you use, your customers can reach you instantly and everything they and you say on that platform happens in real time – once you’ve sent a tweet or written a […]

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  • Consumers and Social Media

    This blog first appeared on our sister blog Freelance Copywriter’s Blog. If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right people. As more and more people start to […]

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  • How to Measure Your Social Media Goals

    Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down to how they can assess their return on investment. And without a clear-cut answer, they tend to steer clear. So how can you measure your […]

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  • Is Social Media Right For You?

    YES. I could leave it there, but that wouldn’t really convince you to take the plunge if you’re still hovering around the fringes of the social media world. One of the main arguments is the time factor (we covered what to tweet in our last post). It’s yet another thing you have to squeeze into […]

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  • How Social Media Can Land You in Trouble

    It’s a well known fact these days that employers use social media as a way of screening candidates. Your Facebook wall offers them a great insight into the type of person you really are, rather than the one you display in the interview. But that’s not the only way social media can land you in […]

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  • Should You Automate Your Tweets?

    To state the obvious, Twitter is a social networking platform – is it really possible to automate being social? Let’s face it being social is about conversation, spontaneity and reacting to the comments of others. To be able to do that you need to be present – so why do so many people think that […]

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  • Is It Possible to Sell Through Social Media?

    Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through social media holds many businesses back. They are under the impression that it’s full of people talking about what they had for lunch or what they’re up to […]

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  • Selling Through Social Media

    Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship,  I looked at how your return through social media should be measured by the value of […]

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  • How to Get Your Social Networking Right

    There’s no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is that once you’ve put something out on the Internet, it’s there forever. That’s why it’s essential you get a strategy in place before you start. […]

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