• Warning: Testimonials Can Harm Your Business

    On the face of it, testimonials have always been good for business. Potential new customers seek them out for reassurance. Reading what others have said gives them a good idea about the levels of quality and customer service they can expect to receive. But sometimes testimonials can do more harm than good. Harmful testimonials You’ve […]

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  • Testimonials That Pack a Punch

    One of your most powerful marketing tools are testimonials. They show your credibility, level of service and boost that all important trust factor that’s needed to make someone buy from you. The problem it, usually, when you ask for a testimonial, you end up with a rather wishy-washy “thank you, we were happy with the […]

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