• How a Copywriter Will Save You Time

    Time is the most precious commodity in society. It’s the one thing we all wished we had more of. So what if told you there was a way that I could provide you with more of it? How great would that be? Well, if you read on, you’ll discover how that is possible. Picture this […]

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  • Make Your Copywriting Persuasive

    Does your marketing pack a punch? If not, it’s not working. The effectiveness of your marketing strategy and materials depends on your persuasive copy. Pretend for a moment you have a high street store. You use your shop window display to draw customers in. Once inside your highly trained army of professional sales guys are […]

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  • Copywriter – Tapping Into Your Customers’ Emotions

    After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to start creating your marketing materials. You are now sat in front of your PC. The screen is blank and your mind is blanker – HELP! […]

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  • Copywriting Language

    Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little voice mutters in their heads. It’s the […]

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  • Why DIY Copywriting Doesn’t Always Work

      copywriting   Everyone is feeling the pinch right now, but there are some things that really shouldn’t be cut back on – especially if you are running a business. In particular, I’m thinking about copywriting. You are in business to sell, right? And the most powerful tool in your sales armoury is marketing. Marketing […]

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  • Copywriting Tips to Make People Buy

    Let’s get one thing straight from the start – a copywriter writes to sell. Pure and simple. Of course, their sale writing also has to be interesting enough to make someone want to read it in the first place. That’s all well and good, but how can you ensure your reader will actually buy your […]

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  • “You talking to me?”

    What is the one marketing mistake I see companies making time and time again? It’s all over their website, brochures, leaflets, email marketing – in fact every piece of marketing spiel they produce. Give up? They talk about themselves. Who’s doing the buying? I know you think the world of your company and its products […]

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  • Keep Your Copywriting Fresh

    Creating copy for your marketing materials can take time. Getting your message just right takes thought, skill and a lot of practice. You marketing materials have to sell for your company without being able to speak. Their copy has to engage the reader instantly but without eye contact. That’s quite a tall order. But your […]

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  • The Copywriter Strut

    Copywriting has a lot in common with the fashion industry. No, really, it has! Come on, give me a chance – let me explain. We’ve all seen images of fashion models. They strut their stuff up and down the catwalk, pouting and scowling at the assembled press. Most of them are so skinny the latest […]

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  • Website Copywriting – How To Get People To Order

    It doesn’t really matter how many people see or read your website, if it doesn’t inspire or compel them to buy it’s no good. I’m sure you’ve experienced landing on a sales page just to think “interesting…” and then moved on to something else. ‘Interesting’ doesn’t get you sales. Your website copy and your approach […]

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