• Website Copywriting – 8 Ways to Make Your Copy Great

      The world is becoming more and more virtual every day. As a website copywriter it is my job to help you to create an engaging website that’s interesting, relevant and converts visitors into customers – no pressure then! You might think your website already satisfies these criteria, but it is worth reading on just […]

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  • Do You Know The 10 Must Have Words For Website Copywriting?

    The copywriting on your website is the one thing that will make it work. “You would say that, you’re a freelance copywriter!” Yes I am, but that’s not the reason for saying it. You see flashy graphics and animations might look pretty but it is the copywriting that will convey your sales message to your […]

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  • Revitalise Tired Website Copywriting

      After a while your website copywriting  is going to become tired or out of date. Its pulling power  will lessen resulting, potentially, in a drop in sales. If this happens it’s because your readers have become bored of the same old message. They’re ready for something fresh that will make them sit up and […]

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  • 20 Website Copywriting Sins

    Considering the size of the internet these days, there are a vast number of websites out there which adds up to oodles of content. You can find practically anything online these days. Some of the content you come across is informative, funny, thought-provoking, persuasive, interesting…and some of it quite frankly is pants. Funny how it […]

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  • How to Create Eye-catching Web Copy

    Even if you could write the most interesting copy ever seen in modern times, if it isn’t laid out in an attention-grabbing way, it won’t get read. The problem faced by website copywriters everywhere is that humans are a fickle bunch. If we are expected to take time out of our busy lives to read […]

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  • How To Revamp Your Tired Copywriting

      Copywriting is a bit like decorating. When you’ve done it, it looks great but after a while it begins to look tired and shabby and needs re-doing. Your marketing shouldn’t be static; it should be constantly evolving. Take a look at your website copy, brochures or adverts. Are they looking a bit tired now? […]

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  • How Not To Write Web Copy

    The internet is made up of content. It’s what makes cyber-space go round. After all how would the search engines be able to provide you with search engine results without content? Content is everywhere you look. Some of it is fantastic – informative, funny, attention-grabbing, persuasive, powerful, relevant, eye-catching…and some of it is, well, trash […]

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  • Website Copywriting Tips

    7 Ways To Make Your Website Readable As a freelance website copywriter I am often asked by businesses to give an analysis of their  website copywriting. It is the same mistakes I see again and again so I decided to write this article to help you review your own site. The appearance of the text […]

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