• Are You a Marketing Cheapskate?

      How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create all […]

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  • 17 Ways a Copywriter Will Help Your Business

      It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the kind of specialist knowledge that your own people can’t provide. Working on a freelance basis, their experience is incredibly wide and varied meaning they can bring a unique […]

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  • Stop Treating Content Like a Poor Cousin

      As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well it’s time things changed and I’m about to tell you why. It’s not all just about a pretty face Rebranding or redesigning your […]

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  • The Fundamental Difference Between Blogging and Sales Writing

      A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and natural copywriting for the web. At the end of the talk one delegate asked whether they needed a copywriter for their web copy because they wrote their own […]

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  • Why Web Copy Shouldn’t Be a One Hit Wonder

      Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What do all of these have in common? They were all one hit wonders. They stormed into our lives (and the charts) promising great things, but after their initial hit nothing happened. They […]

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  • Website Content: What’s Important and What’s Not

      Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered about the website because we don’t sell through it.” Thankfully that’s not something I hear too much these days because most people now get that […]

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  • Every B2B (and B2C) Website Must Have These 10 Features

      As a copywriter, it pains me to say this, but the words on your web page aren’t the be all and end all. They are, of course, incredibly important if you want to make a sale, but considering the average visitor only spends four seconds on a website, it’s got to have visual impact […]

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  • Copywriting – How to be Natural and Authentic

      This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]

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  • How to Make Your Company a Zebra Among Sheep

      How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way you want to be viewed by your customers? Or do you take a peek at what your competitors are up to and base your decision on that? If you fall into the […]

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  • Writing By Numbers Will Ruin Your Reputation

      How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me awake – here’s why. First of all there is a lot of conflicting advice out there. Some articles tell you the optimum number of words […]

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