• The Absolute Truth About SEO Copywriting

      There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]

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  • The Formula For Winning Content

      As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It doesn’t matter whether its website copy or articles, that kind of approach will only lead to one thing […]

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  • 10 Reasons Why People Don’t Trust Your Website

      Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet you or your team and therefore has to take your website as gospel. Placing that much trust in a company is quite scary, which is why your website […]

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  • How to Get The Website of Your Dreams

    When starting out in business, you’re eager, optimistic and have fairly high expectations of what you want to achieve. The only problem is those high expectations come at a price and not one generally, that your start-up budget can stretch to. Let’s take your website for example. This is going to be your online store […]

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  • The Quick Way to Better Web Writing

    Writing for the web isn’t difficult, but it is something you need to get to grips with if you want your content strategy to be effective. Below is a list of the most important things to think about when writing for the web. Important information first Forget story structures, your readers don’t have time to […]

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  • The Hidden Value of Your About Us Page

    You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them and how their lives or business will be improved when they become a customer of yours. Although that is widely regarded as the best approach, it leaves many […]

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  • Your Website Needs 4 Types of Content

    What is the main advantage that high street retailers have over online marketers? Their customers can feel, touch and see their products and they can chat to someone about them there and then. In contrast, when you rely on your website your customers only have your written content to go by and no one to […]

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  • What Makes a Website Successful?

      Yes, being a copywriter I’m slightly biased on this one and, if pushed, would have to say it’s the copy on your website, but that’s not what this post is about. That’s right, I’m not going to talk about copywriting. The one thing that makes a website successful is the one thing that’s constantly […]

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  • How to Write a Strong About Us Page

    A little while ago, on my other blog (Freelance Copywriter’s Blog), I wrote a post about how to create a strong About Us page. It contained 5 tips that I will reiterate soon, but first I want to think about the humble About Us page. For many of my copywriting clients it’s the one page […]

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  • Is SEO Copywriting Dead?

    A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on track. After a long meeting and a lot of research, I created the web […]

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