• How to Create a Winning Website

    If your website is to work for you it must have: Clarity High quality, relevant images Great copy that’s scanable, informative and interesting Clear navigation Of course, it also needs to be optimised for the search engines (an on-going process), but that’s a whole different subject. For this post we want to concentrate on the […]

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  • 5 Must-haves of an Effective Website

    Hands up if you’ve recently landed on a website only to be completely frustrated by it? Sites with poor navigation, horrendous images, awful flash and highly annoying auto-play videos are just some of the modern Internet user’s worst nightmares. The best sites tend to go for simplicity. They are easy on the eye, simple to […]

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  • What is Your Website For?

    If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to have a website, but that shouldn’t be the only reason for its existence. Your website must have a […]

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  • Taking the ‘We’ Out of Your Web Copy

    Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of “we” and not enough “you”: We’ve been in business 20 years We won the Award for best customer service We made awesome chairs Who cares? Certainly not your […]

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  • How To Improve Your Conversion Rate

      First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal. Everyone’s conversion goal will be different. It could be: Newsletter sign-ups Brochure downloads Sign-ups for a free trial Email enquiries Phone […]

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  • Website Copywriting–Being Effective

      Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as it sounds and there are a number of factors that you […]

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  • How To Keep Your Readers’ Attention

        Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend hours producing content that is designed to promote you and your business and build links. To target your audience you would […]

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  • Read All About Us

      As a website copywriter, I have been know to harp on about your website copy should address the needs of your reader. What do I mean? Basically, your content must focus on the benefits of your product/service to the reader rather than focusing on your company and its accomplishments. That may sound easy but […]

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  • Does My Business Need a Website?

      Despite living in a virtual age there are still many businesses out there resisting the urge to have a website. Some of the common arguments about not buying into virtual real estate are: It wouldn’t suit our customer base We get enough customers without having an expensive website I don’t understand all that computer […]

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  • Getting The Most From Your Copywriter

      How to brief effectively The beginning of your relationship with your chosen copywriter is vital. You’ve done your research; you’ve asked the right questions and you’ve found the perfect writer to help you with your project. So what’s next? Your copywriting need could be anything from website copy or brochure content to newsletter content […]

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