• More Advice About Creating Google Adwords Ads

      In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you a lot of room to play with when it comes to writing your ads. Other than your URL, you get a heading (25 character limit), […]

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  • Copywriting–Doing a 180

    Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages again and again. So how do you overcome this? What can […]

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  • Copywriting Secrets

    Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I bet if you were to study the […]

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