• How Creative is Your Copywriting?

      If your content isn’t creative, it’s not worth bothering with. How can you make it creative? I hear you ask. The answer is simple: write it the old-fashioned way—without the aid of AI. The ‘Godfather of AI’, Geoffrey Hinton, may well have won the Nobel Prize in Physics, but even he is said to […]

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  • In a World of Fakes, Be Different: Re Real and Forget AI Content

          AI content. Deep fakes. Nothing is as it appears today. Magazines are regularly being hauled over the coals for airbrushing photos of celebrities to the point that their mothers would struggle to recognise them. Photo-enhancing apps mean regular people (like you and me) can now retouch photos before uploading them to Facebook […]

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