• Should Your Copywriting be Clever?

    There’s no room for a smartarse in the world of copywriting copywriting                               I am writing this article from my own experience and viewpoint. You may have a different opinion, which is your right, but I’m about to tell you what […]

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  • Benefits Copywriting Not Political Copywriting

    benefits copywriting Why no MP will ever make an award-winning copywriter   Copywriting is about benefits, pure and simple. That’s why there isn’t a politician anywhere in the world that could cut it as a copywriter. Why? Let me as you this – are you as fed up as I am of their constant wrangling? […]

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  • In the World of Copywriting, Why WHY Is Important and Why WHAT’S Not

    Copywriting is all about the WHY and not the WHAT. What does that mean? The WHY refers to the reason why you offer what you offer. Your service or produce is fulfilling a need. It’s there to solve a specific challenge your customers face. The thing is that customers don’t always realise you have the […]

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  • How to Make Your Copywriting as Powerful as Apple’s

      Why is Apple so dominant? Because it concentrates on the benefits its customers enjoy when buying its products. Why are benefits so important? Well, without them you’ll just be creating a wishy-washy marketing campaign that will fall flat on its face. The audience you are writing for want to know why they should buy […]

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