• How Reverse Engineering Will Add Power to Your Content

      When designing a new product or service, what’s your first step? You don’t launch into designing your packaging or anything like that (I hope). No. Instead you think about your target audience: Is there one for what you want to offer? Who are the types of people you want to sell to? What is […]

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  • How to Find The Most Powerful Benefit Your Product Offers

      You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are the things your reader wants to know about. They are going to make their life easier, more prosperous, more enjoyable etc. So how can you be sure your content shouts about them? How can you […]

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