• I Don’t Have Time to Blog

      The excuse most often used as to why you don’t blog is time, or rather the lack of it. Let’s face it, that’s not really the reason, is it? It’s more likely the thought of having to sit down and write the blog that sends shivers down your spine. It doesn’t take much to […]

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  • Why You Should Write Your Own Blogs

      This post is mainly aimed at small business owners. Is that you? Do your customers enjoy dealing with your company because of the personal service they receive? Do most of them know you by name? Can they pick up the phone and talk to you? If you answered ‘yes’ to one of more of […]

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  • Are You Wasting Your Time Blogging?

      Blogging is time consuming, but it’s also one hell of a powerful way to promote your business and your reputation. Making the time to blog is essential if you are to succeed at it; that means building time into your weekly routine and treating it like part of your marketing strategy rather than the […]

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  • Blogging Off Piste

        My advice, when it comes to blogging for your business, is to stick with what you know. It’s your keen insight into your industry and advice that people want. They want to learn from your fountain of knowledge to develop their own skills. The problem is what do you do when your fountain […]

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  • Discover Your Blog Voice

    What is the one thing that will make your blog stand out from all the rest (other than great content)? Your voice. How you put across your information, your style, personality and voice will all me major factors that attract people to your blog and encourage then to stay. You must make sure your voice […]

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  • Blogging Mistakes Everyone Makes

    Why should you blog? Well, it boosts your online exposure, positions you as an expert in your field and can drive traffic to your website as part of your search engine optimisation strategy. All you need is a blog, some ideas and a bit of time. It sounds easy, doesn’t it? The problem is there […]

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  • Creating Better Page Titles

    Search engine optimisation isn’t a great mystery. Yes, it will help you get found in the search results, but when it comes to copy on your website, the most important thing to remember is to write for your reader and not the search engines.Blogging is a great way to promote yourself and your business, but […]

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  • Social Media – Who’s Got Time For That?

    ‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when people are asked why they’re not using social media as part of their marketing strategy. But those that have taken the time to understand the mechanics of social […]

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  • How to Become a Blogger

    Blogging is a great way to get your name ‘out there’ and share your knowledge with the world. Plus, it’s a great tool to have as part of your search engine optimisation strategy because it will help you build back links to your website. But you already know that because you’ve already set up your […]

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  • Managing Your Social Media Exposure

      In the good old days customers would communicate with you via letter, phone or in person. Today things are very different. Now they can send you a tweet, post a comment on your blog or leave you a message on Facebook. In the past if someone was unhappy with your service the ‘bad press’ […]

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