• Becoming a Better Blogger

      You’ve heard it time and time again that blogging will help your business’s online exposure. You’ve probably got your blog set up ready to go but there’s a question lurking in the back of your mind… How do I start blogging? If you’ve got this far you’ve probably already answered the question “why do […]

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  • How To Keep Your Readers’ Attention

        Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend hours producing content that is designed to promote you and your business and build links. To target your audience you would […]

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  • The Copywriter’s Green Cross Code

      STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one […]

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  • How to Blog Eternal

      Are you a serial blogger? You know, the type of person who churns out a post, forgets about it and then churns out the next. The content you produce for your blog is very valuable so you must make the most of it. Unlike other forms of communication, a blog post won’t disappear or […]

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  • Become a Blogging Expert

      Are you looking for some blogging advice? Be yourself. The mistake many people make when starting their blog is they try and emulate their blogging heroes. There’s nothing wrong with turning to them for inspiration but your blog should be a reflection of you and not a poor imitation of one of the blogging […]

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  • Blogging–Optimising Your Posts

      Blogging is an excellent way to boost your business’s online presence. Yes it takes time but, believe me, it really does work. I’m a copywriter and have been blogging for several years now and it has really helped be cement my position within the Google rankings. Blogging means you are constantly putting fresh content […]

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  • Content Marketing–How to Make a Splash

    What is content marketing? It’s all about building your reputation as an expert online. That doesn’t mean posting loads of mediocre articles and blogs in the vain hope that someone will read them. Content marketing is about providing quality, informative and interesting information that will add value to your readers. The 3 elements of content […]

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  • Making Yourself Heard by Blogging

    The power of a blog is a wonderful thing. It gives you the opportunity to get your personal view of things out there in the open where others can read them. You can share tips and advice. Engage your worldwide audience and share your knowledge to position yourself as an expert in your field. You […]

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  • Become a Better Blogger

      Why do you want to blog? That’s the first question you need to ask yourself. You’ve probably read quite a few, seen people become established experts and gather loads of loyal readers. In fact it’s probably the content of your favourite blogs that has inspired you to become a blogger. So how can you […]

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  • Blog For Readers

      People blog to get readers. Those readers then (hopefully) see them as an expert in their field, grow to trust their opinion and consider doing business with them. Producing great blogs will facilitate this trust process, but your blogging platform and look will also have an impact. Prolific blogger will write numerous posts. A […]

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