• How to Get Your Messaging Just Right

    Messaging, or rather the lack of it, can be the downfall of your business. You may have thought that coming up with a winning business idea and getting it off the ground was the hard part. Trust me, that’s nothing compared with coming up with the right messaging. Why is it so important? Without it, […]

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  • The Definition of Quality Content

      In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it in-house, using juniors with no marketing experience, or subject matter experts that know their onions but struggle to […]

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  • Your Written Brand – Do You Know Who You Are?

      Brand is everything in the business world, but for most people, it starts and ends with a logo. The mindset seems to be that a cool logo will instantly attract an audience that’s willing to part with its hard earned cash. Well here’s some disappointing news for you – a logo won’t sell your […]

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  • What Is Your Brand?

      How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete as appropriate) writing the content for said website and then…well, that was it. Along […]

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  • What is an Omnichannel Experience and Do You Need One?

      The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel. There are numerous articles about it, telling you how important it is and that you must have one. But how can you be sure you need one if you’re not 100% certain what it is? […]

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  • How Important is Your Company’s Name?

    How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants a name that’s memorable, but is that the only way to get your business noticed? I don’t think so. Granted, a catchy or clever name […]

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