• Copywriters Do More Than Write

      If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business, which is why every company should use one. But their skills go beyond writing. Let me explain. Making […]

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  • Creating Content – Looking Beyond the Mirror

      The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what drives leads and, sometimes, closes sales. Or at least that’s what it should do. All too often it’s overlooked leaving you scratching your head. How […]

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  • Great Copywriting Takes Longer Than You Think

      Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it? “It won’t take that long; you only need a day and a half to write that document.” Is that right? So, what you are you […]

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  • Behind The Doors at Briar Copywriting

      Ever wondered exactly who’s behind Briar Copywriting? OK, this website gives you quite a few clues, but it doesn’t really tell you about Sally Ormond the person. Towards the end of last year, I was asked by my good friend Katherine Wildman (a fellow scribe) to take part in her “The Writing Desk” interview […]

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