• Why Your Copywriter Will Give You What You Ask For

      The most important part of any copywriting project is the briefing. This will show your writer what you’re looking for, the goals you want to achieve, and the way you want to portray your company. Because of its importance, it’s vital you think carefully. Tone is everything Other than details of your customers, their […]

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  • What a Copywriter Needs to Know

      How to brief your copywriter is a subject I’ve talked about before, but it’s something that’s vital to the success of your copywriting project. Marketing projects come in all shapes and sizes: website copywriting, content for a brochure, direct mail letters, newsletters, email marketing, case studies, scripts, reports, whitepapers, internal communications – you get […]

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  • How to Give a Complete Copywriting Brief

      You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and content But, looking for a writer doesn’t just mean doing a quick Google search, picking one […]

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  • How to Approach a Copywriter

      In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print but there’s no copy. If it’s an email campaign, you want to send it tomorrow but there’s no […]

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  • How to Brief a Copywriter

      Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story. First thing on Monday you’re called into your line manager’s office. “There’s a bit of restructuring happening at […]

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  • The Value Behind a Copywriting Brief

      The copywriting brief is an essential part of any project. The series of questions it contains are designed to extract as much information about your business as possible. Your writer needs to know everything about you, your business, your products and services, the marketplace in which you operate, your customers, their likes and dislikes, […]

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  • How to Work With Your Copywriter – Reviewing Copy

    Congratulations, you’ve hired a copywriter to help you with your sales and marketing materials and have just embarked on the collaborative. Yes, I did say collaborative. I hope you weren’t just expecting the writer to magic copy out of the air without any input from you. To start with you must provide them with a […]

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  • Working With a Copywriter

    A lot of businesses will soldier on with their marketing by writing their own content. But there will come a time when you either don’t have the time to produce your own stuff, or you realise it just isn’t working for you. That’s when you need to call in an expert and find yourself a […]

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  • Getting The Most From Your Copywriter

      How to brief effectively The beginning of your relationship with your chosen copywriter is vital. You’ve done your research; you’ve asked the right questions and you’ve found the perfect writer to help you with your project. So what’s next? Your copywriting need could be anything from website copy or brochure content to newsletter content […]

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