• Brochure Copywriting – What Should It Contain?

    Brochure copywriting isn’t any different to any other form of copywriting.  You’re using well-chosen words to engage, persuade, and entertain your readers. However, your brochure must standout as an individual piece of marketing rather than a carbon copy of what you’ve done before.  Where your brochure should start First and foremost, your brochure is a […]

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  • Your Brochure Bombed – Why?

        Balls – you spent a small fortune on your new brochure only to watch it wither and die. No one read it. It didn’t generate a single lead. It did nothing. You decide it was a waste of money and that brochures are obviously obsolete. You’re wrong. You just didn’t do a good […]

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  • Corporate Brochures – The Perfect Formula

      Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used as part of a direct mail campaign, but it will only be effective if it’s done right. Don’t give in to […]

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