• Using HI to Build Trust in Your Website (and marcomms)

      The number one aim of your website is to build trust. According to PWC, 91% of customers say they would buy from a company they trust, and of those, 14% said they would buy significantly more. That’s why I, as a copywriter, am constantly harping on about the importance of using your content to […]

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  • How to Combat the Fear of Being Ripped Off

      At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked for 30 seconds before giving up the ghost, or the ‘get rich quick’ scheme you fell for hook line and sinker. Whatever it was, it really hacked you off and you vowed […]

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  • 10 Reasons Why People Don’t Trust Your Website

      Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet you or your team and therefore has to take your website as gospel. Placing that much trust in a company is quite scary, which is why your website […]

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  • Copywriting–Conveying Trust

      In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on to explain how this can be achieved, […]

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