• Give your copywriter time

    When working on a marketing project, I can guarantee the last thing you thought of was the copy. Especially if we’re talking about websites and brochures.  I get it all the time. Clients come to me and need content (whether that’s web copy, brochure content, sales letters, case studies, articles, scripts, white papers or reports) […]

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  • Why Every Business Needs a Copywriter

    Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s no getting away from that. However, the chances of one of them being a superb copywriter who’s spent hours honing their […]

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  • When Is A Commercial Writer Not A Commercial Writer?

    How to avoid confusion with your marketing The term commercial writer is synonymous with business writer and copywriter. It’s just one that you don’t see very often. Probably because of the confusion it creates.  In fact, the world of the copywriter is fraught with confusion.  I’ve worked in a freelance role for over a decade […]

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