• Why Your Call To Action Is Vital

      Is there a hole in your bucket? No, I haven’t gone mad. The bucket in this instance is your website; the hole is your lack of calls to action. You see, you can have all the traffic in the world coming to your website, but if you don’t have any calls to action you’re […]

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  • How Dell Changed The Face Of The Call to Action

    If you don’t use a call to action in your marketing, it’s going to be as useful as a chocolate teapot. You might think that your customers are intelligent enough to know you want them to buy from you (or get in touch, sign up for your newsletter, etc.), but if you don’t tell them […]

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  • The 4 Mistakes That Are Killing Your Email Campaign

      Creating emails sounds as though it should be the easiest thing in the world. You work out what you want to say, you put it into your email marketing software’s template, you pick the list you want to send it to, and then you send it. Simple. If it were that simple not only […]

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  • Every B2B (and B2C) Website Must Have These 10 Features

      As a copywriter, it pains me to say this, but the words on your web page aren’t the be all and end all. They are, of course, incredibly important if you want to make a sale, but considering the average visitor only spends four seconds on a website, it’s got to have visual impact […]

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  • Simple Copywriting is Not For Dummies

      Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise and to the point.” Client: “Our customer base is very educated so we expect you to use language that reflects this. […]

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  • The Slippery Slope to Email Marketing Oblivion

      Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up to hear from you, so you have a hungry audience just waiting for your latest missive. So why are you getting it so wrong? How […]

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  • If You Want a Great Video Get a Great Script

      What came first, the film or the script? Yes, you need a creative idea; yes, you need a great camera operator, but no, combined they don’t make a winning video. That comes from the script. The problem is, all too often, it’s an after thought. Getting inside your viewers’ heads A video will only […]

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  • The Art to Getting More Blog and Newsletter Subscribers

    Having a blog is the fastest way to traffic heaven…if your content is good. But having loads of traffic coming to your site is worthless if its doing anything once it’s there. Is your stuff being shares, commented on or liked? No? Are they coming back regularly and signing up to your RSS feed or […]

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  • The Importance of Your Call to Action

    Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to add one. For hours, they slave over their copy, analysing every word until it is as strong as possible only to forget the call to […]

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  • How To Improve Your Conversion Rate

      First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal. Everyone’s conversion goal will be different. It could be: Newsletter sign-ups Brochure downloads Sign-ups for a free trial Email enquiries Phone […]

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