• Website Content: Why You Need Three Levels of Content – Part 2

      This is part two of the article looking at the different levels of content needed for a successful website. Level Style Purpose 1: Main web pages Conversational, customer focused, Plain English, concentrating on the benefits SEO – engage – convince – convert   2: Case studies and testimonials Conversational, Plain English, focus on service, […]

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  • Case Studies – How to Write Them [Infographic]

      Following on from my last post that talked about testimonials and case studies, I came across this infographic on unbounce that I thought you would be interested in. If you’re going to write case studies, it’s important to make sure they tell the story you want to get across. This infographic gives you a […]

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  • Testimonials or Case Studies?

      Testimonials or case studies? Which is best? Well, one thing’s certain, no one will believe a word you say without proof. It’s true. Your website content can be as compelling as you like, but if you don’t back up your claims in some way, no one is going to buy from you. The usual […]

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  • Why Case Studies Win Over Testimonials Every Time

      You can talk about your services and products until you’re blue in the face, but without some sort of social proof, no one’s going to listen. Think about how you seek out new suppliers. You’ll do a Google search, make a shortlist, check out their websites, find out how they’re going to make your […]

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  • The Art of Subtle Self-Promotion

    Being a business owner means putting aside your British reserve and bigging yourself up. Every tweet, Facebook update, forum comment, brochure, website, email and newsletter is aimed at boosting your profile. But, how you go about that self-promotion will have an impact on how you’re perceived by others.   I am a God Don’t be […]

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  • Market Research

      Finding out what they really want There is one sure fire way of finding out what your customers are looking for – ask them. They can tell you if your products/services are providing what they’re looking for, whether your customer service is hitting the mark and how they would prefer to interact with you […]

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  • Website Copywriting–Being Effective

      Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as it sounds and there are a number of factors that you […]

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  • Copywriting–Conveying Trust

      In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on to explain how this can be achieved, […]

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  • Effective Case Studies

      The humble case study can be like the AK47 of your marketing armoury. What better way to boost your company’s profile while showing your customers a real-life example of exactly what your products can do for them. The most powerful case studies are those that combine an interview with your customer. using quotes from […]

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