• Google isn’t Killing Your Business, You Are

    I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as it was back then. Despite what many marketers think, Google is not God.   A quick tweak of their algorithms can make your traffic plummet overnight, […]

    Read more

  • 5 Reasons Why Your Writing Sucks

      It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had faces. Every piece of marketing you produce is a flop despite it getting the green light from your management. What’s going […]

    Read more

  • Copywriting For Sole Traders

      Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t going to get you anywhere, so how do you start? What type of copy […]

    Read more

  • Why Don’t You Want To Be Different?

      From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We see our parents frown at those who embrace their individuality through makeup, clothing, behaviour etc. Their disapproval rubs off on us, reinforcing our ‘different is […]

    Read more

  • Why Your Marketing Should Be About The Why And Not The What

      The vast majority of business write website copy that focuses on what they do. They believe that’s what people want to know. After all, when someone lands on a website, they want to know they’re in the right place, so it makes sense to kick things off with: “We are the market leaders in […]

    Read more

  • Why Politicians Make Crap Copywriters

      You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the public doesn’t engage with them – well that’s because they’re sick and tired of all the backbiting. It […]

    Read more

  • Website Content: Why You Need Three Levels of Content – Part 3

      So far in this series of articles we’ve looked at why your website content must be written to engage, convince and convert. Then we took a peek at the level two content (case studies), which are designed to showcase your expertise to convince the reader you are an expert in your field. But happens […]

    Read more

  • Is Your Content Meaningless?

      Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t be that hard, right? After all, you work in your business every day, talk […]

    Read more

  • Why Content, SEO and Social Media Are Stronger Together

      High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can cut back your spending on SEO and social media? No. Eh? In these uncertain times you’re going to be looking hard at your budgets to see where you can save a few […]

    Read more

  • 4 Ways to Rock at On-site SEO

      SEO? What’s the point? I’ll always rank below those huge companies with bottomless marketing budgets. Yes, that’s true, but they are there because they’ve paid to be there. You can still be up there with them by playing by the SEO rules and mastering the organic search results. Let’s face it, I’m a consumer […]

    Read more