• How to align your communication strategy with your content marketing

    Is your communication strategy the same as content marketing? No, it’s not. This article will examine the difference and why your content must complement your comms strategy.   In an ideal world… …after agreeing on your communication strategy, you’ll have a content marketing calendar ready at the start of the year. It will set out […]

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  • Content Calendars – Pain in The Neck or Valuable Tool?

      Your business needs content. A constant stream of relevant, original and topical content on your website will give your company the online visibility you want. Of course, that doesn’t happen by magic. It can either be done in-house or by hiring in a specialist – I’m not going to go into the pros and […]

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