• Content Creation – A Necessity that You Must Get Right

      Content creation is essential for all businesses. Honestly, it is. Content creation isn’t just about blogs and articles; it’s also about: Web content Brochures Emails Reports White papers Policies Internal communications I’m sure you can think of a few other things, too. What all these content forms have in common is that they’re designed […]

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  • How to be a Spotty Zebra: Standout Marketing

    Creating Standout Marketing Before talking about creating standout marketing, I want to clear one thing up. I know that zebras have stripes, not spots. And that is precisely my point. When writing copy for your marketing strategy, you must create something different if you want to stand out from the background noise. Which is why […]

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  • Why 49% of Companies Outsource Their Content Production

      Content creation is often seen as a burden, which is why the Content Marketing Institute’s 2020 report showed that 49% companies outsource their content production because they don’t have the time, expertise or resources to do it themselves. When you consider it can take anywhere between three to six hours to write a high-quality, […]

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  • Your Marketing Must Focus On One Idea Only

      “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working as a copywriter for many years, I’m used to clients trying to squeeze as many ideas as possible into a single piece of marketing to keep their costs […]

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  • Content Creating – The Number One Mistake You’re Making

      Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation, you need content. The problem is, many companies create their own content. Nothing wrong with that you might think, but nine times out of ten they fall into the same trap. This […]

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  • Go Green With Your Old Content

      Being green is the new black. We’re told to recycle everything, so how about recycling your content? Over the years, you’ll build up a valuable library of content. It contains things like blogs, articles, videos, reports, white papers, and case studies. Rather than leaving it on your hard drive, make it work for you […]

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  • How To Make Your Content Irresistible

      Before I launch into this post about how to make your content irresistible, I want to point out I’m making a few assumptions: You are a fair writer with a good grasp of grammar You have a deep understanding of the topic that you’re writing about You know the audience you are writing for […]

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  • Do You Know Who Your Audience Is?

      How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read it. Companies know they have to sell to their customers. They even know the type of person who makes up their ideal audience. And yet […]

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  • Stop Littering Your Copy With Playground Taunts

      Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema (which, considering the fact you’re only 12 they obviously haven’t), and they went abroad on holiday while you went to Skegness. Not much fun is […]

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  • The Copywriter’s Green Cross Code

      If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code Man (aka Dave Prowse who also played Darth Vader). Well, the copywriter’s green cross code is nothing like […]

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