• Why You Shouldn’t Get Hung Up on Word Count

      My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why are you so hung up about word count? If you look at websites that rank well in the search results, you’ll soon see there are no hard and fast rules when it […]

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  • Content Marketing Made Simple

      Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build you a reputation for expertise in your field. Sounds great doesn’t it? Before you […]

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  • How to Find The Most Powerful Benefit Your Product Offers

      You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are the things your reader wants to know about. They are going to make their life easier, more prosperous, more enjoyable etc. So how can you be sure your content shouts about them? How can you […]

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  • Why You Shouldn’t Aim to Write Award Winning Content

      That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never enter your mind when writing. Why? Because when it does, you end up writing crap. Back to basics: why are you writing the content? That sounds like a stupid question, but it’s […]

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  • The Easy Way to Write Great Content Every Time

      On the face of it, writing content should be the easiest thing in the world. You have a product or service to write about, so surely all you have to do is tell the reader what it does and you’re there. Unfortunately it doesn’t work like that, which is why you usually end up […]

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  • Creating the Perfect Content Marketing Cocktail

      Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in Gran Canaria (yes, that’s me partaking in a Mojito), and the post-cycling cocktails were ace – although on the strong side. […]

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  • How to Measure The Effectiveness of Your Content Marketing

      Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content marketers also know how to measure the effectiveness of their writing and how to tweak what they put out to improve its impact. It’s a tall order to create a regular stream […]

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  • How to Write Value-orientated Content

      Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]

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  • No One’s Engaging With My Content

      Frustrating, isn’t it? You put your heart and soul into the content you produce and yet you’re not getting any comments, likes or shares. What’s wrong with it? You’ve given it to your colleagues to read and they think it’s great, so what’s happening? Part of the problem is the amount of content there […]

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  • Stop Wasting Money on Content That’s Useless

      Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to perception. Take your typical company. On one side you have the marketing department. They are tasked with creating and developing every piece of external marketing […]

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