• Long Copy Results in Better Rankings

      I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my shopping style; unlike a lot of my girlfriends, I know what I want, head straight to where I’m most likely to […]

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  • Why Is Your Content So Crap?

      Oh dear, come on, take a seat and let’s talk. Why do you feel that way about your content? Is it because someone said that if you’re not getting at least 8 social shares it’s failing? You know what? There’s loads of excellent content out there that doesn’t get that many shares and it’s […]

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  • This is Why Content Marketing is Important

    OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and copywriters tell you to drum up business? Yes, it is important because it gets you in the search results so this happens: Joe enters “wooden […]

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  • How to Make Sure People Find Your Content

    Content generation is vital if you want to boost your online presence. But how can you make sure people find your content? If it can’t be found people won’t read it, and if people don’t read it there won’t be a constant stream of traffic to your website. A bit of a problem. Well, this […]

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