• Content Marketing – It’s for People, Not Search Engines

    Content marketing drives the internet and, therefore, search results – that’s probably why many people are still writing articles for search engines rather than for people. Recently, I came across a site that was using content marketing. Yes, a lot of original content was added to its blog. Yes, it was topical content (in the […]

    Read more

  • How to align your communication strategy with your content marketing

    Is your communication strategy the same as content marketing? No, it’s not. This article will examine the difference and why your content must complement your comms strategy.   In an ideal world… …after agreeing on your communication strategy, you’ll have a content marketing calendar ready at the start of the year. It will set out […]

    Read more

  • Get Your Marketing Content up to Scratch or the UK Market

    Marketing content is country-specific. This article from my archives is getting an airing again because it’s something that’s often overlooked when companies try to break into new markets. Although the focus is on the UK, the sentiment remains for any global market.   Marketing content is country-specific.                 […]

    Read more

  • Content Marketing – How to Keep the Good Times Rolling

    content marketing   Content marketing is probably the most crucial element in your marketing strategy. You start out guns blazing. Your team is overflowing with ideas. The first few months see your team writing article after article. Then something happens. Before you realise it, the ideas have stopped coming. Your teams have exhausted every avenue […]

    Read more

  • Why 49% of Companies Outsource Their Content Production

      Content creation is often seen as a burden, which is why the Content Marketing Institute’s 2020 report showed that 49% companies outsource their content production because they don’t have the time, expertise or resources to do it themselves. When you consider it can take anywhere between three to six hours to write a high-quality, […]

    Read more

  • How to Use Storytelling in Your Content Marketing

      If you are sitting comfortably, I’ll begin. Once upon a time, there was a marketer that wanted to make an impact in his industry. Everywhere he looked, his competitors were getting more business and greater exposure even though he believed his product was head and shoulders above theirs. Despite his blogs, social channels and […]

    Read more

  • Give Your Subject Matter Experts a Break and Hire a Copywriter

    Back in February, I write an article about why every business needs a copywriter. In my list of 17 ways hiring a copywriter will help your business, I touched on articles, white papers and reports.  Many businesses (especially large corporations) have subject matter experts. These people have exceptional knowledge in specific areas of the company and […]

    Read more

  • How To Make Sure Your Content Hits The Spot

    Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have come up with a list of topics you want to write about.  Stop right there. Before you sit down and waste many hours writing, you’ve entirely missed the point of content marketing. […]

    Read more

  • How Important Is Quality in Content Marketing?

    Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that.  You’re either writing your own stuff in-house, or you’re using an external copywriter (smart move). However, with the external writer option, how do you know you’re getting the best quality? In fact, does that even matter? […]

    Read more

  • Blogging Is Not A Waste Of Time

    Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see its value as marketing tool.  It’s very much a Marmite matter.  The anti-bloggers often believe you get a far better return for your time if […]

    Read more