• The Definition of Quality Content

      In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it in-house, using juniors with no marketing experience, or subject matter experts that know their onions but struggle to […]

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  • What Should You Be Writing About?

      Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I did there? I said that it is the content that must generate links. If you go out and (God forbid) buy […]

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  • Why Your Content Isn’t Working

      You know your website needs content if it is to perform well. But you have an issue or two. Your writers are churning out the quantity, but not the quality and they hate creating something that’s search engine friendly (i.e. SEO content) because they think it looks spammy. There is an easy fix to […]

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  • Content Marketing Made Simple

      Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build you a reputation for expertise in your field. Sounds great doesn’t it? Before you […]

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  • The Differences Between In-house Writers and Professional Copywriters

      You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string a sentence together? Or, do you higher a professional copywriter to work alongside your team to produce the content as and when you need it? Perhaps this will […]

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  • The Missing Link In Your Content Strategy

      You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content for your blog. Even though you’ve invested in a professional copywriter to create the content, your ideas have started to dry up. That’s when you […]

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  • Creating the Perfect Content Marketing Cocktail

      Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in Gran Canaria (yes, that’s me partaking in a Mojito), and the post-cycling cocktails were ace – although on the strong side. […]

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  • How to Measure The Effectiveness of Your Content Marketing

      Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content marketers also know how to measure the effectiveness of their writing and how to tweak what they put out to improve its impact. It’s a tall order to create a regular stream […]

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  • What is Evergreen Content and How Do You Achieve it?

      You’ve probably heard people talk about evergreen content – but do you really understand what that means? In basic terms, content is evergreen if it continues to grab readers, social shares, comments and links well after it’s first published. And because it continues to draw people in, Google’s algorithm will see that your content […]

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  • How to Write Value-orientated Content

      Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]

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