• Stop Wasting Money on Content That’s Useless

      Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to perception. Take your typical company. On one side you have the marketing department. They are tasked with creating and developing every piece of external marketing […]

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  • Making an Impact With Repurposed Content

      What is repurposed content? It’s recycling; creating something new out of something old. Repurposing is a fantastic way of re-sharing your old content, but that doesn’t mean just re-sharing on social media. The content you’re re-sharing can be anything – white papers, reports, blogs, articles, videos, podcasts etc. Of course, as you’ve probably guessed […]

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  • The Biggest Content Marketing Trends of 2015 – Infographic

    Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you can just write something and push it out through Twitter and Facebook and just wait for the phone to ring. Wide publication and interacting with your readers is essential. When they comment […]

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  • This is Why Content Marketing is Important

    OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and copywriters tell you to drum up business? Yes, it is important because it gets you in the search results so this happens: Joe enters “wooden […]

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  • What’s the Number 1 Aim of Your Email Marketing?

    If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”, you’re only partly right. Getting your emails opened is part of it, but it’s way more important to get the reader to act on it. After all, getting your email opened alone […]

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  • The Power of Joined Up Marketing

    Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results you want from your marketing activities. Content marketing is a must because. Social media widens your reach. SEO (search engine optimisation) […]

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  • Content Marketing Will Be The Death of SEO

    This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe that, but I’m not falling for it. You have a limited marketing budget. On the one hand you have the content marketing camp telling you the smart money […]

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  • The Importance of Your Call to Action

    Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to add one. For hours, they slave over their copy, analysing every word until it is as strong as possible only to forget the call to […]

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  • Google – Keeping up With the News

    Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its […]

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  • Writing Articles for a Human Audience

    Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO […]

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